Customer Insight

The shopping habits and behavior of customers are cluttered, disorganized and they keep diverting over time. Globalization introduced more challenges for several brands and retailers who deal with a diversified variety of brands, unlimited choice, more channels to buy from and more routes to sell.
A company must know all about its existing customers and future prospects, so as to communicate effectively and deliver successfully. This course is based around a consumer-centric framework, presenting the combination of consumer behavior and marketing research for an exciting journey based on the market knowledge.

Who Can Apply?

• Marketers
• Data and innovation staff
• Research and development personnel
• Sales staff
• Product development personnel
• Customer service and experience staff

What This Course Has To Offer?

The course will enable you to:

• Understand the concept of customer insighte
• The significant role of customer centric culture and its impact on several brands and businesses
• Divide and distribute different classes and groups of customers into customer segmentation
• Understand and implement ethnography methodology to understand customer needs
• Understanding the concept of neuro marketing and using it to learn the ways customers make purchasing decisions
• Create an effective ‘push and pull’ strategy to drive customers towards the brand
• Understanding the differences between data and insight to predict consumer behavior

Salient Features:

By attending this course, you can:

• Realize the importance in understanding the customers, their needs and future demands
• Analyze the ways to repeat business from the customers
• Use insight effectively to respond business challenges

Course Details:

• Duration: 1 day
• Cost: 12000/- pkr

Note: Students can avail 10% as group discounts

For Registration:

Call: 021-37130092
Email: info@nist.edu.pk
Chat: Live Chat Now
Head Office: 9th Floor
National IT Park, Caesar’s Tower,
Shahrah-e-Faisal, Karachi 74200