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You have probably heard about how content marketing is essential for the success of scaling your business, especially as a freelancer. However, if your content marketing efforts have failed to give you the results you expected, you might be going in the wrong direction.
You might be making one of four very common mistakes that are probably stunning your growth and if not checked, might even put a halt to it all together in the long run.
So, this article will break down four common content marketing mistakes and explain what you should be doing to grow your business. If you are a freelancer you can also opt for our freelance training course alternatively, if you are an entrepreneur, we have online marketing courses that are definitely going to point you in the right direction and help you market your business the right way.
Not Offering Value
This word gets thrown around quite a bit in the business community and that is because it is a major part of the sales process.
If you are not creating a sense of value for your product or service, there would no urgency for your customers to purchase what you offer. You need to show the importance of the product and how it would add value to their lives.
Your consumers are almost certain to spend on your product or service if they see the value and benefits in it. This is considered the backbone of content marketing. You are creating value around your company and aim to explain how your offering can be a wise spending decision for your target audience.
When stressing value to your customers, your content is bound to drive future conversations.
Not Embracing Automation
Automation is considered a crucial part pertaining to efficiency within the workplace. This is why there are a lot of workflow analysis and automation tools. Of course, we are not suggesting that you need to replace all your marketing efforts with software but rather, using modern tools as an aid can help increase and boost efficiency.
Using an automation tool can help you save time by automating tedious and monotonous tasks which will help free up your mind to enable you to focus on more complex content marketing tasks that would require your complete attention.
This will result in a more focused and engaged feeling and you would be able to give all your attention to tasks that have a higher priority.
Not Using Different Forms of Content
There is more to content than just “text-heavy” blog posts. You need to take advantage of various forms of content which should be a part of your content marketing strategy.
To begin with, you should invest in video as it is one of the most effective form of content. People can engage with it more easily and more information can be retained compared to a text based article. There are of course more forms of content rather than just text and video, you should also think about audio content should like podcasts. Other than that, gifs, infographics, and images also do quite well depending on the context.
Not Having a Strategy
For starters, you need to establish what kind of content you will need to create. It is wise to try out different formats and see what works with your audience. Once you know what is working, it would be easier to create a strategy and target the posts you produce.
Also, you need to make certain that your content is laid out in a way that would be simple to navigate and easy to understand. It is also crucial to create and internal web of links so users and go from one article to another easily. Keep in mind when creating longer content, a table of content would make it easier for the viewer to skim through and determine where in the article they would like to jump to.
When you know what your audience is looking for, you will be able to catch their attention through Search Engine Optimization (SEO) which feeds into their needs for relevant content. If you would like to know more about SEO and how it works, we offer SEO courses as well which you can take a look at.
In Conclusion
As long as you make a conscious effort to avoid these four mistakes, you should be able to create high-quality content which is relevant to your audience and drive users to your website with ease while instilling a sense of value and urgency.
